Blog

Dutch grid operators list 14,000+ pending connection requests. Flexible contracts offer a faster route in, but the grid operator can curtail you at your busiest moment. Pricing is how you get ahead of that.

46% of charging operators name energy constraints their biggest challenge, and over 90% expect grid capacity to limit growth. A grid connection upgrade is slow and expensive. Demand-aware pricing is the fast, cheap lever to keep growing in the meantime.

In April, 25 of 45 European power markets went negative at once. The obvious fix, linking your tariff straight to the wholesale price, is riskier than it sounds. Why that idea works better as a membership discount than a base tariff.

I run public chargers, and a flat tariff that looked fine in autumn quietly bled money once winter hit, because the cold moves energy costs, demand and how price-sensitive drivers are, all at the same time. Here is what I learned about elasticity, and why we let the price tune itself.

The new EU price-transparency rules are being treated as a compliance chore. They really expose that a single flat tariff is a blunt instrument, and why transparent is not the same as static.

Three years of calculating on pricing for AC and DC chargers. The model that follows the energy price turns out to earn less than a flat rate on most chargers. All five models worked through, with charts.

Installing a fast charger is one thing — turning a profit is another. These are the five levers that genuinely moved the needle for me, from discounts and memberships to roaming visibility and Google.

No theory, a concrete playbook: how discounts, memberships and a small marketing plan took my fast charger from loss-making to 25% profit in three weeks.

More power isn’t automatically more return. Why an 80 kW charger often wins on percentage — and how Proxilink also makes a 400 kW charger pay off, recurring.

The fastest route to profit from a charger isn’t more power, but a smarter revenue model. Here’s how discounts, memberships and reservations work — and how Proxilink brings them together.

Transactions are good. Fixed monthly income is better. We explain how charge point operators build a stable revenue stream from their fleet customers through subscriptions.

Every time a customer charges via a roaming network or e-MSP app, part of your margin goes to a middleman. QR payments cut through that chain. We calculate how much difference that makes.

A charger standing idle earns nothing. Reservations solve two problems at once: your customers are guaranteed a free spot, and your charger never sits waiting uselessly.