Blog

AFIR requires the driver to know your ad hoc price before the session starts, not that the price stands still. Here is what the regulation actually demands above and below 50 kW, and how a demand-aware tariff meets it.

A hotel guest charges for a few hours but holds the bay until after breakfast. This article shows how a time component that moves with demand makes hotel charging points profitable, within what AFIR allows.

Drivers call a moving price unfair long before they check the maths. This article shows the four design choices that remove that reaction without freezing your tariff.

Your grid operator bills kilowatts, not kilowatt-hours. This article shows how a capacity tariff lands in your charging price and why price is the cheapest way to cut your peak.

The floor and the ceiling decide how much risk your dynamic tariff may take, and they come from two different places: your cost stack and your market. This article shows how to derive both bounds and how often to revise them.

Airlines learned that capacity which departs unsold is gone forever. An empty connector hour behaves the same way. What transfers to charge points, and where the analogy stops.

No fixed utilization percentage makes a charge point profitable. What actually moves the break-even point, and why a growing network lowers its own utilization.

Dynamic pricing is a rule, not a number. What the term actually means on a public charge point, how it differs from surge pricing and time-of-use blocks, and what European rules do and do not say about it.

Grid capacity has become the real ceiling on fast charging, so on-site buffers are becoming standard. The pricing underneath almost never changes with them, and that quietly removes half of what the battery was bought to do.

Selling electricity is one revenue line. Flexibility markets are becoming a second one, on hardware you already own. The reason most networks cannot claim it has nothing to do with contracts and everything to do with the pricing layer underneath.

McKinsey's 2026 survey found affordability just overtook range as the top EV adoption barrier. A real UK price gap, 92p ad-hoc versus 55p off-peak, shows why the ad-hoc rate is the one that sticks.

A UK survey found only 3.9% of rapid chargers meet the country's 99% uptime requirement. Downtime, yours or a nearby rival's, moves real demand that most dynamic pricing models never see.

Wholesale electricity reprices 96 times a day. Most public EV charging tariffs sit on one number for weeks. Wholesale fuel barely moves, yet the pump price changes daily. Why the gap is structural, not just software.

Since April 2026, Tesla prices idle time at European Superchargers by occupancy, not flat anymore. Most other CPOs still charge a flat fee or none at all. Why that's the same logic as dynamic energy pricing, applied to the other half of a session.

Your platform sends the new price to every roaming partner. But ‘sent’ and ‘applied’ are two different things on systems you do not control. What goes wrong on your own side and on your roaming partners’ side, and why it needs continuous monitoring.

A cloned-RFID scheme cost a Dutch operator over 200,000 euros before anyone caught it. Not a hack, a gap in what got checked. Why catching this needs a system watching your whole network every night, not a checklist.

The spectacular charger hacks are rare. The fraud that actually costs money is cheap, low-skill and quiet. What Proxilink sees of it, and what technology is still needed to reach a hundred percent.

82% of charging operators report better EBITDA this year. Most still aren’t profitable. Two new 2026 reports point at pricing, not more sites, as the lever that closes the gap.

Dutch grid operators list 14,000+ pending connection requests. Flexible contracts offer a faster route in, but the grid operator can curtail you at your busiest moment. Pricing is how you get ahead of that.

46% of charging operators name energy constraints their biggest challenge, and over 90% expect grid capacity to limit growth. A grid connection upgrade is slow and expensive. Demand-aware pricing is the fast, cheap lever to keep growing in the meantime.

In April, 25 of 45 European power markets went negative at once. The obvious fix, linking your tariff straight to the wholesale price, is riskier than it sounds. Why that idea works better as a membership discount than a base tariff.

I run public chargers, and a flat tariff that looked fine in autumn quietly bled money once winter hit, because the cold moves energy costs, demand and how price-sensitive drivers are, all at the same time. Here is what I learned about elasticity, and why we let the price tune itself.

The new EU price-transparency rules are being treated as a compliance chore. They really expose that a single flat tariff is a blunt instrument, and why transparent is not the same as static.

Three years of calculating on pricing for AC and DC chargers. The model that follows the energy price turns out to earn less than a flat rate on most chargers. All five models worked through, with charts.

Installing a fast charger is one thing — turning a profit is another. These are the five levers that genuinely moved the needle for me, from discounts and memberships to roaming visibility and Google.

No theory, a concrete playbook: how discounts, memberships and a small marketing plan took my fast charger from loss-making to 25% profit in three weeks.

More power isn’t automatically more return. Why an 80 kW charger often wins on percentage — and how Proxilink also makes a 400 kW charger pay off, recurring.

The fastest route to profit from a charger isn’t more power, but a smarter revenue model. Here’s how discounts, memberships and reservations work — and how Proxilink brings them together.

Transactions are good. Fixed monthly income is better. We explain how charge point operators build a stable revenue stream from their fleet customers through subscriptions.

Every time a customer charges via a roaming network or e-MSP app, part of your margin goes to a middleman. QR payments cut through that chain. We calculate how much difference that makes.

A charger standing idle earns nothing. Reservations solve two problems at once: your customers are guaranteed a free spot, and your charger never sits waiting uselessly.